Every now and then someone emerges from the pack and defies the cliché descriptions commonly applied to today’s country music. Aaron Pritchett is literally such an artist. A veteran of the British Columbia music scene, Aaron gained national prominence in 2001 by winning the Project Discovery Talent Contest at the Canadian Country Music Awards. Aaron was chosen from hundreds of other worthy representatives from across Canada.
The single, "Consider This", a collaboration with Aaron and fellow B.C native Rick Tippe, was released in the summer of 2002. The song received heavy video play on CMT, resting on their charts for over twenty weeks. In the fall of 2002, Aaron released the follow-up video and single, “You Can’t Say I Didn’t Love You”. The video debuted on the chart at # 30, and reached # 3 in the spring of 2003, a remarkable achievement for an independent artist. The single reached Top 15 at Canadian radio and was still receiving airplay in August, an amazing chart streak spanning 30 weeks. Both “Consider This” and “You Can’t Say I Didn’t Love You” are available on Aaron’s debut album “Consider This”, distributed nationally by Royalty Records.
In the spring of 2003, Aaron returned to the studio with producer, Tom McKillip, to record his sophomore release. Aaron handpicked ten songs, including three that showcase his own writing talents. Also contributing to the project were noted songwriters Darryl Burgess, Tim Taylor and Deric Ruttan. Aaron also recorded the classic “Right Down The Line”, a seventies chestnut from British rocker Gerry Rafferty. The album, aptly titled “Something Going On Here” was released on Royalty Records in October 2003.
The first single from the new album, "New Frontier", was an instant hit at radio and by the end of 2003 had reached the top ten in Canada at the #8 position. The video for “New Frontier” debuted simultaneously on CMT in Canada, and had the honor of being the first #1 Video of 2004. This also marked the initial #1 of Aaron’s promising career.
Despite a hectic recording schedule, Pritchett still found time to hit the concert stage, delivering the knockout punch at The Calgary Stampede’s Nashville North, The Big Valley Jamboree, and The Merritt Mountain Festival.
It certainly hasn’t been the overnight success story for Pritchett. A natural stage performer, Aaron got his start as the lead role in a musical comedy revue. With a passion for the music, and a songwriting ability that fits the format, Aaron turned his direction to country music, and country music fans in his home province responded enthusiastically to his aggressive sound and energetic performances. He’s received several nominations and awards from the British Columbia Country Music Association and in 2001 received their Horizon Award.
Aaron Pritchett is an artist who will see his perseverance pay huge dividends. To quote John P. McLaughlin, of The Vancouver Province, "He has the talent, the voice, the stage moves and, yes, the tenacity. With these undeniable attributes, Aaron is the complete entertainment package – some might say in the simplest of terms – a star."